LONA
Retail media attribution platform connecting digital marketing to in-store conversions through AI-powered analytics and real-time campaign measurement.
Overview
Retail Media has exploded onto the scene by connecting personalized digital shopping with the quick ability to buy on the same page your advertisement ran. Now a massive industry powerhouse, with over $140 billion in global ad spend in 2025, its meteoric growth is undeniable. But for agencies and brands, choosing a retail network is often not just about performance, it's about learning more about consumer behaviors. Advertisers consistently gravitate toward these networks for the novel, closed-loop data they provide, hungry for the unprecedented visibility into shopper habits that early digital pioneers first established.
Yet, a massive blind spot remains: the biggest gap in understanding consumer behavior online is understanding what is happening in-store.
LONA bridges this physical-digital divide. By leveraging advanced AI to analyze existing in-store camera feeds and seamlessly integrating with point-of-sale (POS) systems, we bring e-commerce-level attribution to the physical aisle. We translate real-world shopper movements into quantifiable marketing metrics capturing in-store impressions, physical 'add-to-cart' actions, and final purchase conversions. This enables retailers to operate a highly measurable, physical retail media network, seamlessly monetizing their foot traffic on a standard CPM model while handing advertisers the holy grail of omnichannel behavioral data.
Use Cases
Real-Time KPIs
Live-updating metrics across sales lift, attention rate, incremental dwell time, in-basket rate, exposed customers, and consideration score. All refreshed continuously so campaign decisions stay grounded in current data.
Cross-Channel Attribution
Tracks the complete customer journey from digital channel exposure across app, connected TV, radio, and social media through to in-store purchase, quantifying the true impact of each touchpoint on final sales.
In-Store Analytics
AI-powered dashboard surfacing customer movement patterns and product attention across the store floor, giving brands a precise view of how shoppers engage with products in the physical environment.
Product Performance
Detailed per-product analytics tracked across the full campaign window, with breakdowns by sales lift, dwell time, and basket conversion for each SKU in the portfolio.
Campaign Performance
Understand the real-world impact of your campaign and creative choices by getting quantifiable data on consumer reactions to your product design and in-store marketing messages.
Attribution Flow
Visual funnel connecting digital channel exposure to each in-store conversion stage (View, Pickup, Basket, Purchase) with cross-channel impact quantified at every step of the journey.
Ready to put LONA to work?