Analytics & Optimization
UTM Machine
Tracking-parameter (UTM) builder that standardizes links so attribution stays clean across every channel.
Overview
UTM Machine eliminates the chaos of inconsistent UTM tagging across teams and channels. Define naming conventions once, then generate, store, and share standardized tracking links that keep your analytics data clean and your attribution accurate — no more broken source/medium breakdowns.
Use Cases
01
Campaign tracking
Generate consistent UTM parameters for every paid, email, and social campaign.
02
Team standardization
Enforce naming conventions across marketing, sales, and agency partners.
03
Attribution accuracy
Eliminate typos and inconsistent casing that break source/medium attribution.
04
Link library
Store and reuse link templates for recurring campaigns and channels.
Ready to put UTM Machine to work?